I just posted a video on TikTok for Kickofflabs. God help me.
2023-02-27
At least this one wasn't ME on TikTok.
www.tiktok.com/@kickoffl...
2023-02-27
Do you need another feature or do you need better docs and training on existing ones?
2023-02-28
Do you need it to look a certain way or do you need results?
2023-02-28
This is one of the biggest entrenched incumbent gifts to startups and competitors of all time.
"Hey - we're going to make you do a bunch of work to keep using a service that could have just kept working. There's um, No need to look around at alternatives."
You can only do so much to stop your customers from shooting themselves in the foot. Sometimes you just have to admit they must like it.
It’s been “Video Week” for me at KickoffLabs. In addition to updating tutorials I’m bringing back a popular “contest review” feature.
I’m planning on doing a series of these. Let me know what you think.
Don't sleep on "dumb" features if they bring joy. I once presented a reporting tool for the MSFT support community to a VP. A day later, he pulled me aside to talk about the reporting tool. His favorite feature: The "random question" we pulled to the home page. He just kept refreshing it to see more.
2023-03-01
The last post on "dumb" features was inspired by this read on Duolingo's growth: www.lennysnewsletter.com/p/how-duo...
2023-03-01
Is demo script writing an all-day event or is that just me?
2023-03-01
Draft script for kickofflabs home page video - feedback welcome
Ok - I'm more than a couple hours into this. I do product demos all the time, but condensing it down to a single < 5 (and ideally less than 3) minute home page video is time-consuming.
What do you think about what I have so far?
KickoffLabs is an amazing audience growth platform that supports you and scales with your company.
Here are just a few examples of how we help customers every day.
B to C companies run bonus entry sweepstakes that turn existing customers into influencers with fun giveaways and contest marketing encouraging referrals.
Startups and established brands build excitement around new product launches with Kickofflabs using viral waitlists where leads move up in line for early access with updated mechanics based on the launch of Robinhood.
Milestone reward campaigns were made popular by the launch of Harry’s razor. Still, the basic psychology works for growing almost any list where by customers can unlock rewards for reaching referral counts or total points earned through contest actions like following, liking or promoting your content online.
You can also use KickoffLabs for: Every day lead capture forms with optional coupon or digital download delivery. Learning more about your customers with a voting competition or asking them questions.
Finally, there campaigns designed for growing specific social channels or verticals, like Kickstarter launches and subscription boxes.
As a platform, Kickofflabs is flexible for your brand. You can customize the scoring mechanics for referrals, points earned through contest actions, both referrals & points, or no scoring for just basic lead capture.
We have a library of over 50 contest actions, can track purchases made, and even reward custom events from your site or application, like taking a survey or attending a demo.
You can run the campaign with our drag-and-drop landing page templates, pop-ups, and page embeds, or even just use our campaign Script or API to turn Any existing form into an engagement opportunity with 100% your own designs… even if it was built on another landing page service!
In Addition To Platform Flexibility
Every campaign is mobile responsive. We can store your leads as a lightweight CRM You get insights into how referrals are going and what actions your leads take Leads can be sent emails on signup or scoring milestones We can ensure the leads you collect are valid with multiple levels of automatic fraud detection mechanisms, like ensuring unique IP addresses, captcha, email, and phone number verifications.
KickoffLabs is supported and scalable. Any good technology will be copied, but our goal is to support you through the process with professional 1:1 onboarding and proven scale to meet the needs of fortune 500 companies if that sounds like something you need.
Signup for a free account now and kick the tires. We don’t require a credit card to get started. You can also learn more on our site at KickoffLabs.com.
2023-03-01
For the Micro.blog photo challenge. Starting on day 2 with "weather". This was #weather I could feel.
Day 3: Lucy likes her #solitude getting back in bed after we’ve all gone to work and school.
I love the new product intro for KickoffLabs, even if I can't stand the sound of my voice. :)
Sharing our new product intro once more with the YouTube link that will cross post better. :)
I still love it.
2023-03-03
People love looking for blueprints to success in product, business, marketing, etc
Then they waste time copying the parts that don’t matter like specific UI, headlines, or button color.
They miss the parts like talking to customers, delivering value, or good stories that made it a success story.
2023-03-04
Photo challenge “tile”. Umm it’s behind the beer.
Build rails with VSCode?
TIL you can use actually use VSCode debug tools to step through your apps.
Very neat.
blog.testdouble.com/talks/202...
2023-03-06
You don’t always need to improve the product. You may need to improve the experience of using the product.
The “experience” includes the help docs, how to videos, checkout, etc. it’s not limited to feature UX.
2023-03-06
Let's see how our recent posts on Twitter from Kickofflabs are going... Oh... I see. #dumpsterfire #broken #failwhale
