This is one of the biggest entrenched incumbent gifts to startups and competitors of all time.
“Hey - we’re going to make you do a bunch of work to keep using a service that could have just kept working. There’s um, No need to look around at alternatives.”
![Google analytics saying you have to migrate to a new service by July 1st.](https://cdn.uploads.micro.blog/93433/2023/7088c9ab2b.png)