Day 14: Horizon on the lake.
My favorite new KickoffLabs feature:
The nudge bar featuring "invited by" encourages referrals to sign up.
The bounce animation. 100% done in CSS by ChatGPT 4 after I struggled to make good keyframes. Looks even better live here: kickofflabs.com
No one wants to put in the real work
Consider ignoring this old man as he yells at his lawn...
Does anyone have any magic bullets to sell people? That would be way easier. I imagine email service providers get this:
Customer: Hey - why don't people open my emails. How can you fix your service?
ESP: Here are some tips on writing better subject lines, pruning your list, and ideas you could use to engage your audience.
C: Yes - but what if you switched servers for me?
ESP: We could do that, but it's not why people aren't opening your emails. Mind sharing an example email you don't think performed.
C:
ESP: Here's a better way to approach that instead (sends good examples)
C: Sure - but what if we switched email templates instead with the same copy? I think the email template is bad and that it is causing the performance issues.
No one wants to do the work. Learn something. Try new things. Talk to customers. Find out what copy works. etc.
which is why Chat GPT (and alike) will be better than most people at tasks that should be core competencies.
2023-03-16
Here's a stat that will depress anyone working to restructure their SaaS websites about non-blog/app traffic:
75% Home Page 22% Pricing Page 3% All other top-level pages.
Nothing matters except for the home, pricing, and your blog content.
Made a video about the Invited By feature in the Nudge Bar: youtu.be/OECs5Mjeo...
Referrals are a strength at KickoffLabs, and we're going to be our own #1 customer by paying out a 30% monthly recurrent commission on referrals. Interested? Let me know.
2023-03-17
I used to revel in writing code. Now I get just as much joy deleting it.
2023-03-17
Our updated video tested well so I pushed a messaging update to the home page to match. What do you think?
In defense of ChatGPT and Copilot technologies
It's trendy for people to attack the use of ChatGPT copywriting, but I believe there are very legitimate uses for it. I love the branding Microsoft is using for it's AI additions. I think "Copilot" is the sweetspot. Hell - it would have been a better name for Tesla's fraudulent "Full Self Drive," but that's a different post entirely. :)
It can give you keywords for actual research. Yes - it's been shown that ChatGPT can just dream up research papers and statistics it thinks make sense. However, a core problem people have when learning about a topic is not even knowing what keywords to search google for.
You can just ask ChatGPT for an overview of the topic and you'll get a reply with all sorts of relevant topic-related keywords you can use for actual research.
Some people are terrible writers. They can feed it a post and have correct spelling, grammar, and even the content structure to make it sound more professional like it does in their heads. You can feed it your post and have it, correct, update, and even rewrite entire parts of it.
You can change the tone. Give it some text and ask it to make the tone more cheerful or analytical or anything else that would be more welcoming to your audience.
Progress beats writer's block. A blank page is just a ball of anxiety and stress for some people that don't even know where to start. Progress begets progress, even if the first step is saying "Hey - write a sales email that pitches our latest release with a focus on speed to software developers."
What you get back won't be a good pitch. It doesn't know anything about your product or your customers. But it's progress and I've found that progress makes you feel like you can then take the next step and rewrite it for your needs instead of staring at a blank page for, what feels like hours.
Sometimes, an article's genius comes from the idea and outline. You can feed it an outline and get a professional-sounding representation of the idea you gave it that's more readable to others.
Apparently, my son knew this day would come in 1st grade when he was asked to design a robot that would do things he didn't want to do. So he imagined a "home work" robot. :)
Now his middle school teachers have to tell the kids that ChatGPT papers are not acceptable and remind them it's not really learning the topic or (more importantly) how to have an informed opinion on a topic. :)
