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  • Think we could charge an extra $15 a month for KickoffLabs Verified Contests with blue check marks?

    → 9:06 PM, Feb 19
  • Been thinking for a while that the pandemic broke so many good habits.

    As a parent there’s less calls between kids or parents of kids to hang out.

    We need to work to bring these habits back.

    slate.com/culture/2…

    → 9:34 AM, Feb 19
  • Content management and blogging for business is a shitshow. All I want is an easy client tool that makes it as easy to manage content as it is to share on Facebook or personal blogging platforms. Get out of here if you mention “Wordpress” to me.

    → 9:28 AM, Feb 18
  • I’ve been enjoying drafting posts on my personal blog to see what sticks and turning good ones into full posts at KickoffLabs. Here’s my latest:

    Launch a business with advice from a 5-star AirBnb host

    kickofflabs.com/blog/less…

    → 9:18 AM, Feb 18
  • It’s a race

    My kids now prefer to ask ChatGPT for things than search google. My daughter, who likes cooking, will default to asking AI for recipes.

    Not because there aren’t good recipes elsewhere, but the google results are terrible (ads/junk) and the sites all shove the “SEO” story about the recipe down your throat.

    It’s a race to see if AI improves data accuracy before Google fixes search.

    → 6:33 AM, Feb 18
  • What company or service do you use that makes you cringe every time you pay them?

    But you feel stuck so you keep paying.

    For me it’s Gusto for payroll.

    → 10:34 AM, Feb 16
  • One downside of trying to provide a support experience that’s over and above expectations is that people start writing in asking you to solve problems on their other marketing platforms who never write them back.

    → 9:26 AM, Feb 16
  • Avoid falling into the trap of thinking “I need X to succeed”. It creates a stuck mindset.

    I see way too many people writing in saying “we need X to succeed and no platform has X”. Maybe there’s a reason no one has it… because everyone else realizes that A, B, or C work better.

    → 9:24 AM, Feb 16
  • Just starting something is clarifying.

    If you feel blocked by a complex task just start with a small part, even if you may have to redo it later.

    Just starting kicks your brain into the right mode to see through the complexity.

    → 8:00 AM, Feb 16
  • If you are working on something right now ask yourself how you could ship it in an hour, a day, or by the end of the week.

    You’ll find you just updated your priority list if you were working on part that didn’t make the one day version.

    → 9:28 PM, Feb 14
  • Optimizations get thrown out the window

    As soon as they reach end users…

    “Google says my page is slow. “

    Me: you have 5-6 5MB images loading. One is 10 MB.

    “Yes, but can you optimize 5k of CSS?”

    Me: you have scripts for YouTube, Facebook, Google, and 5 other ad networks loading first.

    “We need those, but google said you’re only using 20% of the code”

    Me: You are also using 7 different fonts and have 5 YouTube videos trying to autoplay.

    “Those are for conversions! We’re going to find a faster platform. “

    Me: ok.

    → 8:06 AM, Feb 14
  • A pretty good superbowl so far.

    → 12:59 PM, Feb 12
  • Is this the future of advertising with AI?

    I was coding some changes to our Helpscout integration to show in-product messages. We do not use Intercom, but GitLense (AI Coding Tool) auto-completed the suggestion of “Remove when we move to Intercom” after I only typed “Todo:”

    View of the auto-complete.
    → 11:59 AM, Feb 9
  • Late to the game, but gave Descript a spin today and had to upgrade. I’ve got a backlog of product videos to shoot for KickoffLabs and being able to just select, remove, and even replace text with an AI version of my voice to edit videos… sold.

    → 10:39 PM, Feb 8
  • Every #saas business is feeling the squeeze in this economy. Not even Mailchimp escapes. They’re moving to lock down free accounts more.

    → 8:43 AM, Feb 7
  • Really need something else besides “rise and grind” and with a more positive connotation.

    “Wake and make?” Or is that too close to wake and bake?

    These are the real challenges of #startuplife

    → 7:09 AM, Feb 7
  • Twitter is getting desperate. They’ve started using the “notifications” part of the app to spread right-wing propaganda since people ignore what they’ve stuffed into “for you”

    Check out what they are “notifying” our business account about. Really?

    Image of right wing crap stuffed into notifications on twitter.
    → 6:05 PM, Feb 5
  • Been playing Overcooked 2 this weekend with my kids and it’s a blast.

    All of you have to work together and strategize how to get orders out. Then the game starts throwing curveballs at you and it gets crazy. Great co-op fun.

    → 3:28 PM, Feb 5
  • Yup. Went through all 6 stages today and I’m still not sure how it ever worked.

    The 6th stage of debugging is "how did this ever work".
    → 4:43 PM, Feb 4
  • Can you sell it?

    100% this tweet:

    twitter.com/earthling…

    It’s a big reason we started KickoffLabs.

    a. It was the idea we proved we could sign people up for. b. To help others validate the same.

    Don’t rush to build an idea YOU can’t sell.

    Tweet about can I sell this.
    → 8:15 AM, Feb 4
  • I keep coming back to this line. So funny. “There’s always money in the banana stand!”

    Don’t burn down your banana stand.

    → 5:50 PM, Feb 3
  • The death of search engine marketing.

    Prediction: within 3 years google will start seeing ad revenue truly decline. Eaten away by apple, Amazon, and anyone with the budget to train their own AI systems.

    Business will struggle since this will cut ad effectiveness in a similar way to the Apple “privacy” changes.

    They will have to replace paying google with referral based word of mouth and more algorithmic based longshots like Tik Tok.

    This resets the cycle back much closer to old school TV ad models.

    → 4:53 PM, Feb 3
  • Just shipped a few Mugs out to contest winners for KickoffLabs. Also gave away one in a big group demo this morning using KickoffLabs. That was fun. :)

    Who doesn’t want to be a BOSS marketer?

    KickoffLabs mug.
    → 1:53 PM, Feb 3
  • What does everyone use for rewarding customer referrals/affiliate software these days?

    → 1:51 PM, Feb 3
  • Me: Apple Music. Play this song.

    AM: Here’s a totally different song.

    Me Clicking: I want this song to play.

    AM: How about I just make it look like I’m playing it instead?

    Me: How about now.. THIS song.

    AM: Nah. We’ve got something else in mind.

    SPOTIFY: I got you!

    → 12:20 PM, Feb 3
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